The main objectives include examining the conflicting and facilitating relations between health goals and personal values. The study will be a mixed-methods research study based on an adapted personal project analysis for goal elicitation, goal appraisal, and rating of inter-goal conflicting or facilitating relations on a cross-impact matrix. Participants between 18 and 30 years old residing in Belgium and interested in a healthy diet and/or physical activity, will be recruited. The health goals that this study will focus on are physical activity and a healthy diet. Identifying the conflicting or facilitating relationships between health goals and personal values would provide insights in how individuals value health and the personal values that may support the adoption of a healthy behavior. Personal values direct attention towards accomplishing a higher-level goal through goal setting. Personal values also play an important role in health promotion. Horizontal inter-goal relations can be conflicting (due to time constraints) or facilitating (due to goal compatibility) and impact progress towards goal achievement. The pursuit of multiple daily goals may influence overall progress in achieving health goals. However, these interventions have shown a heterogeneity in their effectiveness. The promotion of multiple healthy lifestyles has been implemented as part of public health efforts to prevent and reduce the burden of non-communicable diseases.
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